Mark of Graze Craze
Scorecard
Discovery
Closing
Objections
Overall
Conversation Metrics
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Talk/Listen Ratio
Ideal: 40-60%
—
Questions Asked
Ideal: 10+
—
Longest Monologue
Ideal: <2 min
—
Filler Words
Ideal: <10
39m
Duration
AI Coaching Summary
Aaron and Ethan from Shipday presented live branded tracking and SMS marketing solutions to Mark from Graze Craze, a charcuterie business in Indianapolis. Mark showed strong interest in SMS capabilities and delivery fee optimization, leading to a $159/month proposal with follow-up scheduled.
Coaching Moments
Insert more micro-commitments during feature presentation to test buying temperature
Prepare clearer answers about SMS compliance and existing customer data migration options
Connect delivery fee losses to immediate business impact with dollar calculations
Pain Points Identified
Delivery fee optimization - sometimes spending 25 minutes on road but only charging 10 minutes
“there are times I'll look at a receipt and see that we spent 25 minutes on the road and we only charged 10 minutes for that delivery”
Unable to leverage 1,300 existing customer phone numbers for SMS marketing
“we have 1,300 phone numbers in our POS system right now, and I've heard different stories about what we can and what we can't do with those”
Limited customer engagement tools beyond basic Toast functionality
“Right now, all they get from here with Toast, as it is, as it stands right now, is just an ETA”
Objections Handled
SMS opt-in requirements vs existing customer database
Sentiment Trajectory
Transcript
There we go.
Yep, there we go.
Hey, Mark.
Good morning.
Hey, good morning.
How are you?
Doing well.
Doing well.
Thanks for jumping on.
How are we doing?