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Edgar - 5 Tacos and Beers

anthony.burchcastro@shipday.comMarch 5, 2026

Scorecard

7.5

Discovery

7.0

Closing

8.0

Objections

7.5

Overall

Conversation Metrics

Talk/Listen Ratio

Ideal: 40-60%

Questions Asked

Ideal: 10+

Longest Monologue

Ideal: <2 min

Filler Words

Ideal: <10

47m

Duration

AI Coaching Summary

Demo call with Edgar from 5 Tacos and Beers restaurant chain. Anthony presented Shipday's AI-powered delivery management system, showing commission savings, review management, SMS marketing, and AI receptionist features. Edgar expressed interest but needs time to discuss with team members.

Coaching Moments

Dig deeper into current marketing efforts and customer retention challenges

Could have been more specific about SMS marketing ROI with concrete examples

Missed opportunity to create urgency around competitive advantage

Pain Points Identified

Paying 30% commission to DoorDash/Uber on $40k monthly delivery volume

I believe it's either $15,000 or I actually double that. Yeah, usually it's between $20,000 and $30,000. I think it is $30,000.

Low Google rating (under 4 stars) affecting business reputation

So first thing that I'd see we'd able to help you with is immediate just getting this over four stars.

Staff time spent on repetitive phone calls

there's nothing more annoying than as a staff person, somebody calling in, how late are you open tonight? Well, you could have just Googled it

Objections Handled

timingNeeds Work

Currently implementing other Toast features and doesn't want to overload staff

authorityNeeds Work

Needs to discuss with father/business partners before deciding

Sentiment Trajectory

Transcript

discoverydemopricingobjectionclosingvalue discussion
Anthony Burchcastro00:00:00

Hey, Edgar, how are you doing?

Anthony Burchcastro00:00:02

How's it going?

Edgar Saldana00:00:02

doing?

Edgar Saldana00:00:03

Good.

Anthony Burchcastro00:00:04

Give me one second.

Anthony Burchcastro00:00:05

I'm just pulling up your accounts.

Anthony Burchcastro00:00:14

Guess while I'm doing that, can you run me down what Christy told you we do over here at Shipday?

Anthony Burchcastro00:00:20

Just so I know what you know.

Anthony Burchcastro00:00:23

Yeah, yeah, yeah.

Edgar Saldana00:00:24

So I received a phone call from her yesterday, I believe.