Roderto** Dominguez
Scorecard
Discovery
Closing
Objections
Overall
Conversation Metrics
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Talk/Listen Ratio
Ideal: 40-60%
—
Questions Asked
Ideal: 10+
—
Longest Monologue
Ideal: <2 min
—
Filler Words
Ideal: <10
9m
Duration
AI Coaching Summary
Sales call with Roberto from Carol's Pastry about Shipday's delivery service. Roberto was comparing options after already scheduling a DoorDash Drive meeting, creating competitive pressure that led to progressive pricing concessions.
Coaching Moments
Ask more qualifying questions about current order volume, business challenges, and decision-making process before presenting solution
Prepare stronger differentiation points and handle competitive objections proactively rather than reactively
Avoid multiple price concessions in single call - weakens perceived value and negotiating position
Pain Points Identified
Need to avoid 30% commission fees from third-party delivery platforms
“So I'm assuming if someone wants your delicious cookies, you would rather me order through your website than on DoorDash because that way you don't have to pay the 30%, right? Yeah.”
New website needs more orders and visibility
“Our website is pretty new, and the intention is increase orders from there, and other than to do the thing like you told me, avoid, obviously, that story percentage.”
Objections Handled
Already has DoorDash meeting scheduled and signed contract
Concern about delivery fee being high for small orders like two cookies
Sentiment Trajectory
Transcript
So is it operating out of another restaurant?
No.
Okay.
Got it.
Okay, cool.
So you just got a little space.
Okay.
Perfect.
And is your online ordering powered through Shopify?
We have our website with Shopify.