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Joel Leffew - Justin Brandon

tiffany.michele@shipday.comMarch 4, 2026

Scorecard

6.2

Discovery

7.8

Closing

8.5

Objections

7.2

Overall

Conversation Metrics

Talk/Listen Ratio

Ideal: 40-60%

Questions Asked

Ideal: 10+

Longest Monologue

Ideal: <2 min

Filler Words

Ideal: <10

32m

Duration

AI Coaching Summary

Demo call with Joel from Crafty Bastard Brewery who wants to add delivery for their pizza kitchen. Tiffany presented Shipday's commission-free delivery solution that integrates with their existing Toast POS, extending delivery radius from 5 to 10 miles and providing customer data ownership.

Coaching Moments

Ask more qualifying questions about current delivery volume goals, budget constraints, and decision-making timeline

Quantify the cost impact of 30% commission fees with specific dollar examples based on their expected volume

Use more check-in questions throughout demo to gauge interest and build momentum

Pain Points Identified

Limited delivery options - only considering third-party apps like DoorDash/Uber Eats

we're just trying to kind of take advantage of the delivery apps, know, DoorDash, Uber Eats, whatever, just to have a little bit of extra revenue streaming in

Commission fees from third-party platforms

You're not set up with, like, you're 30% commission fees, like, through Toast or DoorDash, commission-free

Limited delivery radius with standard platforms

They just don't go further than, further than the five miles

Objections Handled

needNeeds Work

Menu restrictions for delivery items

priceNeeds Work

Delivery fee structure clarification

Sentiment Trajectory

Transcript

discoverydemopricingobjectionclosingvalue discussion
Tiffany Michele00:00:00

Or stop me.

Tiffany Michele00:00:01

I think we're all just like you guys are just looking to get some delivery set up, right?

Tiffany Michele00:00:05

And in the most efficient and effective way possible.

Tiffany Michele00:00:09

Yeah.

Joel Leffew00:00:09

Uh-huh.

Joel Leffew00:00:10

That's basically it.

Joel Leffew00:00:11

You know, just trying to, so we've got, we're mainly a brewery, but we've got a little pizza kitchen.

Joel Leffew00:00:16

So we're just trying to kind of take advantage of the delivery apps, know, DoorDash, Uber Eats, whatever, just to have a little bit of extra revenue streaming in.

Joel Leffew00:00:25

Yeah.

Tiffany Michele00:00:26

100%.