South Lake Pizza 10519 20th St SE Consultation

Mike Paulus•South Lake Pizza•March 3, 2026

UnmatchedrestaurantWatch on Fathom

Scorecard

7.5

Discovery

8.5

Closing

8.0

Objections

8.0

Overall

Conversation Metrics

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Talk/Listen Ratio

Ideal: 40-60%

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Questions Asked

Ideal: 10+

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Longest Monologue

Ideal: <2 min

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Filler Words

Ideal: <10

18m

Duration

AI Coaching Summary

Mike presented Shipday's delivery management solution to Aiden from South Lake Pizza, demonstrating cost savings, automated marketing, and AI features. Aiden showed strong interest and committed to discussing with his co-owners for a follow-up next week.

Coaching Moments

Could have dug deeper into specific pain points around customer service issues and staff time spent on delivery problems

Could have created more business urgency around lost orders or customer satisfaction issues

Great job calculating savings, could have pushed harder on ROI from converting third-party customers

Pain Points Identified

Currently paying $7 per delivery through DoorDash

“also, we also do the DoorDash drivers and that's like $7. Each delivery.”

Having to contact DoorDash for driver issues

“usually you got to contact DoorDash about that.”

Paying $7.50 for re-deliveries when issues occur

“right now if we have to re-deliver, I got to request another driver out with another 760.”

75% of orders going through third parties with high commission fees

“I would say it's probably, like, 75% through the third parties.”

Objections Handled

authorityNeeds Work

Need to discuss with two other owners

Sentiment Trajectory

Transcript

discoverydemopricingobjectionclosingvalue discussion

Mike Paulus00:00:03

How are you?

Mike Paulus00:00:05

I'm doing well, thank you.

Mike Paulus00:00:07

Thanks for taking time to chat with me.

Mike Paulus00:00:12

Melody gave me some notes from your guys' conversation, so I got a little bit of detail, did a little research on the restaurant myself.

Mike Paulus00:00:18

I used to cover the Toast territory for Lake Stevens, so I'm pretty familiar with a lot of the local restaurants as well.

Mike Paulus00:00:27

So I'm not sure.

Mike Paulus00:00:28

That's awesome.

Mike Paulus00:00:29

Cool.

Mike Paulus00:00:31

So it we got a little bit of a delay on the line, so I'll try to do a little better job pausing.

Mike Paulus00:00:36

But what we usually find, the people we work with at Shipday, we directly integrate with Toast customers specifically.