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Terry and Dave of Mother's North Grille - Justin Brandon

taylor.bourne@shipday.com•March 3, 2026
UnmatchedWatch on Fathom

Scorecard

6.5

Discovery

7.0

Closing

7.5

Objections

7.0

Overall

Conversation Metrics

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Talk/Listen Ratio

Ideal: 40-60%

—

Questions Asked

Ideal: 10+

—

Longest Monologue

Ideal: <2 min

—

Filler Words

Ideal: <10

23m

Duration

AI Coaching Summary

Sales call between Taylor from Shipday and Terry from Mother's North Grille discussing upgrading from Toast delivery to Shipday's delivery management system. Terry expressed interest but needs to consult with other owners before deciding.

Coaching Moments

Dig deeper into current delivery volume and specific pain point costs to build stronger ROI case

Use more trial closes throughout the demo to test engagement and commitment

Better qualify the decision-making process and timeline earlier in the call

Pain Points Identified

No driver tracking or customer updates with current Toast delivery system

“if I go on Google, I don't see any third parties, great. order directly through you. So I click on Toast, I click my order. It tells me that it's been processed, and then I get nothing else until it's been delivered.”

Issues with Toast delivery drivers being late and unable to track them

“we've been having some issues with the Toast Delivery Service in terms of, like, getting a really big order and the driver being late and, you know, not really knowing where they are.”

Limited data access with current Toast system

“It's cool, but it does not give you the access to your data like you need. So if you have to go back to something or, like, say something with the dashboard is wrong or your order is wrong”

Objections Handled

authorityNeeds Work

Need to check with other managers and owner about pricing

needNeeds Work

Considering doing their own deliveries internally

priceNeeds Work

Already charging customers delivery fees through current system

Sentiment Trajectory

Transcript

discoverydemopricingobjectionclosingvalue discussion
Taylor Bourne00:00:00

Okay, awesome.

Taylor Bourne00:00:00

So anything I'll say here at the end, you will get a deal for both your locations, but for now, I'll just be speaking on how it would work on one location, and we can talk about that after.

Taylor Bourne00:00:09

Okay.

Terry Tragas00:00:10

Okay, awesome.

Taylor Bourne00:00:10

So first question, how is your sales going right now with having social delivery implemented?

Taylor Bourne00:00:16

Pretty good.

Terry Tragas00:00:17

Pretty good.

Terry Tragas00:00:18

Okay, awesome.

Taylor Bourne00:00:19

And you're not on any other third parties?

Terry Tragas00:00:21

We are on Grubhub, DoorDash, and Uber Eats.