Don of sirloin stockade and Dylan Phillips
Scorecard
Discovery
Closing
Objections
Overall
Conversation Metrics
—
Talk/Listen Ratio
Ideal: 40-60%
—
Questions Asked
Ideal: 10+
—
Longest Monologue
Ideal: <2 min
—
Filler Words
Ideal: <10
32m
Duration
AI Coaching Summary
David presented Shipday's delivery management platform to Don from Sirloin Stockade, demonstrating how they can enable commission-free direct delivery through Toast POS. Don showed strong interest and scheduled a follow-up meeting for Friday to move forward with implementation.
Coaching Moments
Ask more probing questions about current delivery volume, pain points, and business goals before jumping into demo
Simplify the payment flow explanation - it was confusing and required multiple clarifications
While comprehensive, the demo was very long - consider breaking into shorter, more focused segments
Pain Points Identified
Paying 30% commission to third-party delivery platforms
“Right now, you guys marking up the prices around 30% on DoorDash, DropUp, Uber Eats?”
Customer perception of high food prices due to markup
“They might be kind of like seeing your, they may be perceiving your food a little bit expensive, right?”
Lack of customer data ownership from third-party platforms
“These people, DoorDash, Uber Eats, they're not a delivery company. They're a data company. They own every single piece of data from these customers.”
Objections Handled
Confusion about payment flow and billing structure
Need to consult with business partner before deciding
Sentiment Trajectory
Transcript
I worked in the old field too for like seven years, so I a lot of West Texas, so there's a, I was all over the place too.
Yeah, so I'm very familiar with that area, so that's awesome, man.
I was looking at your restaurant, pretty impressed with your operations, I think that we have another, a new guy that's going to be joining us, so don't mind him.
I actually haven't had him to the meeting right now, so I'm going to do it as we speak, and I do apologize for that.
No problem.
Actually, let me ask you something, so what is the reason that you guys don't have delivery through Toast?
That's kind of what I was looking at.
Good question.
Yeah, really, we're just Uber and Favor and...
DoorDash Hall seem to be the predominant...