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Seth of Burgers Pies & Fries - SEARCY and Deric Bumper

ana.subramaniam@shipday.comFebruary 27, 2026

Scorecard

6.5

Discovery

7.0

Closing

8.0

Objections

7.0

Overall

Conversation Metrics

Talk/Listen Ratio

Ideal: 40-60%

Questions Asked

Ideal: 10+

Longest Monologue

Ideal: <2 min

Filler Words

Ideal: <10

16m

Duration

AI Coaching Summary

Ana presented Shipday's delivery management platform to Seth, owner of Burgers Pies & Fries with 3 locations. Seth showed interest in the cost savings and extended radius capabilities, requesting an email summary and follow-up call on Monday.

Coaching Moments

Dig deeper into current delivery volumes and commission costs to quantify pain

Create more business urgency around peak season timing or cost savings

Pain Points Identified

Third-party platform fees and commissions

I've got my prices marked up 30% on DoorDash's website

Order clarity issues with customer notes

They type in some notes, and it's kind of contradictory to the selected buttons or flavors

Limited delivery radius on current platforms

there's small communities outside that are just outside of the kind of radius of the DoorDash neighborhoods

Objections Handled

needNeeds Work

Losing DoorDash platform exposure

Sentiment Trajectory

Transcript

discoverydemopricingobjectionclosingvalue discussion
Ana Subramaniam00:00:00

Talk through everything.

Ana Subramaniam00:00:01

And then if you want to see it, we can set up a time and I can walk you through it again.

Ana Subramaniam00:00:07

But essentially we, and this, I have Tiffany on here as well.

Ana Subramaniam00:00:12

If essentially how it works is that I know you guys are currently doing Uber Eats, DoorDash, and Grubhub.

Ana Subramaniam00:00:21

Is that correct?

Ana Subramaniam00:00:22

Correct.

Ana Subramaniam00:00:23

There's only one location.

seth hoggard00:00:24

don't have Grubhub.

seth hoggard00:00:25

The other two locations, I've got all three platforms.

seth hoggard00:00:28

Okay.