Seth of Burgers Pies & Fries - SEARCY and Deric Bumper
Scorecard
Discovery
Closing
Objections
Overall
Conversation Metrics
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Talk/Listen Ratio
Ideal: 40-60%
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Questions Asked
Ideal: 10+
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Longest Monologue
Ideal: <2 min
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Filler Words
Ideal: <10
22m
Duration
AI Coaching Summary
Ana conducted a demo call with Seth from Burgers Pies & Fries while he was driving due to an emergency. She pitched Shipday's delivery service as an alternative to DoorDash/Uber Eats, explaining features like lower delivery fees, customer data retention, and branded tracking, with Seth requesting follow-up materials for review.
Coaching Moments
Ask more quantifying questions about current delivery volume, average order values, and specific pain points with current platforms
Create more business urgency around peak season timing or competitive pressures
Identify other decision makers beyond Seth for this multi-location business
Pain Points Identified
Losing 20% commission to DoorDash and Uber Eats on every order
“We're going to save you a ton of money so you don't have to keep paying Uber Eats and DoorDash 20% of every order”
Customer confusion with custom pie orders leading to operational issues
“We offer a fancy pie and it's a fried pie like all the others, but we allow the customers to mix two flavors and sometimes they'll try to put like four or five flavors in one, thinking they get four or five different pies”
Limited delivery radius constraining potential customer base
“there's small communities outside that are just outside the kind of radius of the DoorDash neighborhoods that would probably utilize it a lot”
Objections Handled
Concern about losing DoorDash platform exposure and customer base
Sentiment Trajectory
Transcript
I was able to, like, get in touch with Justin since Derek has been unresponsive earlier.
Mm-hmm.
I think he has an emergency.
Yeah.
I think he's been dealing with some, like, medical issues, like, his family.
Yeah.
Hopefully next week he's, like, better.
But all the stuff that you and Jim have been sending are amazing, like, meetings booked.
Yeah.
I actually had a lot.