Shipday x The One Esca Group
Scorecard
Discovery
Closing
Objections
Overall
Conversation Metrics
—
Talk/Listen Ratio
Ideal: 40-60%
—
Questions Asked
Ideal: 10+
—
Longest Monologue
Ideal: <2 min
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Filler Words
Ideal: <10
41m
Duration
AI Coaching Summary
Dylan and Justin from Shipday pitched The One Esca Group on their delivery management platform, emphasizing commission-free first-party delivery with white-labeled tracking. Michael showed initial interest but raised concerns about ROI and bandwidth for their casual dining operations.
Coaching Moments
Quantify current delivery volume and commission costs before demo
Present concrete ROI math based on their 15% rate and volume
Create more business urgency around commission losses
Pain Points Identified
High commission rates and customer acquisition costs
“every time a customer orders from you through your website. It's really costing you anywhere, probably like 20%, because you guys pay for a website, you pay for marketing, there's a customer acquisition cost to get them to your website, and then you turn around and send them to Uber”
45-minute phone calls to dispute stolen/missing orders
“instead of you making 45-minute phone calls to DoorDash and Uber when food gets stolen, we actually make that, we do that for you with a click of a button in the back end”
No communication ability with delivery customers
“Every time you're doing that, by the way, which I'm sure you can look back and see how many times you've done that, was a bad customer experience that got zero communication from you guys to rectify any of those situations”
High EasyCater dispatch fees on catering orders
“they charge a 10% dispatch fee, and on large catering orders, 10% is quite expensive”
Objections Handled
Already have 10-mile radius with Toast delivery
No bandwidth to manage delivery at granular level
Uncertain about ROI justification
Sentiment Trajectory
Transcript
Hey, Shawn.
Cool.
Are we still waiting on one other person?
I'll take a wait on Mike and Harvey.
Oh, there's Harvey.
How are we doing?
I don't if everybody can hear us or not.
Hello?
Hello?
Hey, how's it going?