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Shipday x The One Esca Group

dylan.phillips@shipday.comFebruary 26, 2026

Scorecard

6.5

Discovery

5.0

Closing

7.0

Objections

6.2

Overall

Conversation Metrics

Talk/Listen Ratio

Ideal: 40-60%

Questions Asked

Ideal: 10+

Longest Monologue

Ideal: <2 min

Filler Words

Ideal: <10

41m

Duration

AI Coaching Summary

Dylan and Justin from Shipday pitched The One Esca Group on their delivery management platform, emphasizing commission-free first-party delivery with white-labeled tracking. Michael showed initial interest but raised concerns about ROI and bandwidth for their casual dining operations.

Coaching Moments

Quantify current delivery volume and commission costs before demo

Present concrete ROI math based on their 15% rate and volume

Create more business urgency around commission losses

Pain Points Identified

High commission rates and customer acquisition costs

every time a customer orders from you through your website. It's really costing you anywhere, probably like 20%, because you guys pay for a website, you pay for marketing, there's a customer acquisition cost to get them to your website, and then you turn around and send them to Uber

45-minute phone calls to dispute stolen/missing orders

instead of you making 45-minute phone calls to DoorDash and Uber when food gets stolen, we actually make that, we do that for you with a click of a button in the back end

No communication ability with delivery customers

Every time you're doing that, by the way, which I'm sure you can look back and see how many times you've done that, was a bad customer experience that got zero communication from you guys to rectify any of those situations

High EasyCater dispatch fees on catering orders

they charge a 10% dispatch fee, and on large catering orders, 10% is quite expensive

Objections Handled

needNeeds Work

Already have 10-mile radius with Toast delivery

authorityNeeds Work

No bandwidth to manage delivery at granular level

needNeeds Work

Uncertain about ROI justification

Sentiment Trajectory

Transcript

discoverydemopricingobjectionclosingvalue discussion
Dylan Phillips00:00:00

Hey, Shawn.

Dylan Phillips00:00:00

Cool.

Dylan Phillips00:00:01

Are we still waiting on one other person?

+1 817-***-**5600:00:09

I'll take a wait on Mike and Harvey.

+1 817-***-**5600:00:11

Oh, there's Harvey.

+1 817-***-**5600:00:15

How are we doing?

Dylan Phillips00:00:18

I don't if everybody can hear us or not.

Dylan Phillips00:00:21

Hello?

Dylan Phillips00:00:22

Hello?

+1 214-***-**1200:00:24

Hey, how's it going?