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Ibrahim Onboarding

aaron.forni@shipday.comFebruary 26, 2026

Scorecard

6.5

Discovery

7.5

Closing

8.0

Objections

7.0

Overall

Conversation Metrics

Talk/Listen Ratio

Ideal: 40-60%

Questions Asked

Ideal: 10+

Longest Monologue

Ideal: <2 min

Filler Words

Ideal: <10

62m

Duration

AI Coaching Summary

Technical onboarding call for Ibrahim's barbecue restaurant integrating Shipday with Toast POS. Aaron led the sales portion while Nicolas handled the technical setup, configuring delivery zones, fees, and catering options.

Coaching Moments

Conduct more thorough pain discovery before jumping into technical setup

Better tie technical features back to specific business pain points discovered

Ask for more specific commitment on next steps and timeline for testing

Pain Points Identified

Manual catering order management - customers call/email instead of ordering online

usually while catering is, uh, a little bit, uh, complicated. So that's why we, uh, I'm not sure if it's allowed online

Bad experience with previous catering platform (Easy Catering)

First order, and I canceled everything. And it was a hassle to cancel. It was very easy to sign up.

Need for reliable delivery solution for catering orders

I cannot hire a driver just to be sitting here, give him thousands of dollars just to be sitting as a regular employee for me to deliver

Objections Handled

priceNeeds Work

Concern about $27 catering delivery fee being too high

needNeeds Work

Skeptical about SMS marketing effectiveness

Sentiment Trajectory

Transcript

discoverydemopricingobjectionclosingvalue discussion
Aaron Forni00:01:23

Hey, Ibrahim, we are going to jump into a breakout room here, just click on join.

Abe iphone00:01:29

How are you?

Aaron Forni00:01:31

How are we doing?

Aaron Forni00:01:32

Good.

Abe iphone00:01:32

Good, good.

Abe iphone00:01:33

Let me just, I'm using my phone for this meeting and I have my laptop on.

Aaron Forni00:01:39

Shall I log in from my laptop or does it make a difference?

Aaron Forni00:01:42

It does make a difference.

Aaron Forni00:01:43

We need to see your laptop screen so that you can kind of just relax while we set this up for you.

Aaron Forni00:01:48

So you'll need to join via zoom on your laptop.