John of Nino Taco - Justin Brandon
Scorecard
Discovery
Closing
Objections
Overall
Conversation Metrics
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Talk/Listen Ratio
Ideal: 40-60%
—
Questions Asked
Ideal: 10+
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Longest Monologue
Ideal: <2 min
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Filler Words
Ideal: <10
16m
Duration
AI Coaching Summary
Sales call with John Foster of Nino Taco, a struggling restaurant paying 25% commission to delivery platforms. Rep pitched Shipday's commission-free delivery solution but prospect expressed skepticism about customer adoption and requested follow-up materials.
Coaching Moments
Attempt more trial closes throughout instead of waiting until end
Dig deeper into specific concerns about customer adoption with follow-up questions
Connect current pain to timeline - restaurant might close without action
Pain Points Identified
Paying 25% commission on delivery orders
“So now, you know, you have delivery, and now you've to pay 25% on everything. So it's not good.”
Lost $200,000 in sales over past two years
“in the past two years, I've lost $200,000 in sales, okay? I mean, I'm getting by on fumes.”
Market oversaturation with 158 restaurants in area
“the problem I'm having right now is they've oversaturated my area with restaurants. There are 158 restaurants in this.”
Previous bad experience with Owner.com
“I just got out of a bad situation, you know... With Owner.com”
Objections Handled
Customers won't switch from delivery platforms
Can't afford anything right now
Uncertainty about customer adoption
Sentiment Trajectory
Transcript
The problem is people, delivery's taken over phone-ins and walk-ins, you know?
So now, you know, you have delivery, and now you've to pay 25% on everything.
So it's not good.
No, it's not good.
In you've got 25%, it's good.
Most people pay 30%.
So that's, to be honest, that's kind of what this, that's what we do, is every restaurant that works with us, not every, but I would say 99% of them, they come to us because they're, like, they're way deep down the rabbit hole, like 30%, 40% of their business is delivery, and then they're giving up 25%, 30% of that, of that 40%, and it's like, holy , like, I can just buy a new townhome every year in cash for what I'm giving the DoorDash, and Airbnb it out, I could retire early.
So it's just too much.
So we set you guys up with commission-free delivery.
So you guys have Toast, which is a cool thing.