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Hector of Gorditas Doña Lula Spring Woodlands and Dylan Phillips

david.umana@shipday.comFebruary 25, 2026

Scorecard

7.2

Discovery

7.8

Closing

8.1

Objections

7.4

Overall

Conversation Metrics

Talk/Listen Ratio

Ideal: 40-60%

Questions Asked

Ideal: 10+

Longest Monologue

Ideal: <2 min

Filler Words

Ideal: <10

43m

Duration

AI Coaching Summary

David presented Shipday's delivery management solution to Hector, explaining how it integrates with Toast POS to provide commission-free delivery with better tracking and customer experience than basic Toast delivery. Hector showed interest but needs to consult with franchise leadership before deciding.

Coaching Moments

Ask more quantifying questions about current delivery orders and specific customer complaints

Emphasize limited-time nature of free trial offer

Pain Points Identified

Current Toast delivery system only sends basic SMS notifications causing customer service issues when orders are delayed

¿Qué es lo que pasa? Pues pasan los 45 minutos, el delivery no ha llegado, ¿qué es primero que hace la persona? Llamar al restaurante, ¿cierto?

Third-party platforms charge 25-30% commission which restaurants pass to customers

Todos estos, aparte de Toast, les van a cobrar un porcentaje, casi siempre es 30%, 25%

Limited delivery radius of 5 miles vs competitors

nosotros tenemos el doble de las millas... por ejemplo, casi siempre haces como cinco millas donde están todos, nosotros vamos hasta 10

Objections Handled

competitorNeeds Work

Never heard of Shipday before, questioning credibility

timingNeeds Work

Concern about being ready for delivery orders due to current high volume

authorityNeeds Work

Need to consult with franchise corporate before decision

Sentiment Trajectory

Transcript

discoverydemopricingobjectionclosingvalue discussion
David Umana00:00:02

Hey, Héctor.

David Umana00:00:03

Ahí voy ya, perdón.

David Umana00:00:06

¿Qué tal, cómo vas?

David Umana00:00:06

¿Todo bien o qué?

Hector Martinez00:00:08

Ay, loco.

Hector Martinez00:00:11

¿Dándole?

David Umana00:00:11

¿Dándole?

David Umana00:00:12

Poco a poco.

David Umana00:00:14

Bueno, está bien.

David Umana00:00:15

Imagino que anda como utilizando varias, como se dice, varios sombreros, haciendo varias cosas al mismo tiempo.