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Ariel and Atsoutse

justin.brandon@shipday.comFebruary 24, 2026

Scorecard

5.5

Discovery

8.5

Closing

6.0

Objections

7.2

Overall

Conversation Metrics

Talk/Listen Ratio

Ideal: 40-60%

Questions Asked

Ideal: 10+

Longest Monologue

Ideal: <2 min

Filler Words

Ideal: <10

11m

Duration

AI Coaching Summary

A 12-minute onboarding call with NC-Deliveries, a THCA delivery service in Raleigh, NC. The prospect (Ariel, their in-house developer) had already set up the WooCommerce API integration and purchased Shipday's premium plan. The call focused on scheduling an onboarding session and discussing technical features like ID scanning and proof of delivery.

Coaching Moments

Ask more probing questions about current pain points, volume expectations, and business impact

Should have explored decision-making process and other stakeholders beyond the developer

Could have asked about time savings, cost of current manual process, or revenue impact

Pain Points Identified

Manual dispatching without proper system

we were dealing with the concept of dispatching by ourselves and now, so then when we saw everything that was going on with the product of Shipday, we were like, well, we can utilize that to help analyze our drivers

Need for compliance documentation

the biggest thing for compliance is we just need to have that stuff on file

Avoiding multiple plugin integrations

do you want to load 11 things on the back end? And I was like, not exactly

Sentiment Trajectory

Transcript

discoverydemopricingobjectionclosingvalue discussion
Helix Team00:00:00

Can you hear me?

Justin Brandon00:00:02

Yeah, I can.

Justin Brandon00:00:03

Okay, perfect.

Helix Team00:00:05

So what we have in Raleigh, North Carolina, is we are a THCA delivery service.

Helix Team00:00:12

So we're taking the concept like we have a lot of people within our network that work with the actual brick-and-mortar locations, but we are setting up our own delivery service.

Helix Team00:00:25

That's what we're currently doing right now.

Justin Brandon00:00:28

I'll run that back one more time.

Justin Brandon00:00:30

You said.

Helix Team00:00:31

So we're a THCA delivery service.

Helix Team00:00:35

What is that?