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Jalesia of The Birria Queen

david.umana@shipday.comFebruary 23, 2026

Scorecard

6.5

Discovery

7.5

Closing

7.0

Objections

7.0

Overall

Conversation Metrics

Talk/Listen Ratio

Ideal: 40-60%

Questions Asked

Ideal: 10+

Longest Monologue

Ideal: <2 min

Filler Words

Ideal: <10

28m

Duration

AI Coaching Summary

David from Shipday conducted a discovery call with TBQ Operations about their delivery management platform. The call focused on helping restaurants reduce third-party delivery commissions by driving customers to direct ordering through Toast integration, with David positioning a 2-month free trial of their $99-349/month service.

Coaching Moments

Ask more quantifying questions about current delivery volume and commission costs

Come prepared with branded demo materials as promised

Calculate specific ROI based on their current volume

Pain Points Identified

Paying 30% commission to third-party platforms

you guys mark up the prices, right, what, 30%?

Losing customers to delivery platform loyalty programs

somebody orders through Uber 15 times a week. Well, at that point, they've built up a loyalty program with Uber. What would entice them to then use our service over that?

Distance-based delivery pricing concerns

We are already serving within a five to six-mile radius. So when you say that it adds a dollar on per extra mile, how does that entice a customer to order as well?

Objections Handled

competitorNeeds Work

Customer loyalty to DoorDash/Uber programs

priceNeeds Work

Distance-based pricing concerns

needNeeds Work

Integration complexity

Sentiment Trajectory

Transcript

discoverydemopricingobjectionclosingvalue discussion
David Umana00:00:00

a table.

David Umana00:00:01

Another thing here is kind of like the success report.

David Umana00:00:03

They started, when they started with us, they were doing, that was a couple of years ago, my manager brought this restaurant.

David Umana00:00:09

They were doing around 30 orders a month on Doordash, I mean on Toast, right?

David Umana00:00:16

Everything is pretty much Doordash, Uber Eats.

David Umana00:00:18

How we were able to actually bring all those customers, how we were able to educate their customer base to order directly from them, super simple.

David Umana00:00:28

Simple flyer that when we'll say, stop paying 30%, order directly from us, support your restaurant, that's it, with a QR code, and then people slowly but surely start actually like ordering, start ordering them from them directly, right?

David Umana00:00:44

So, right now we do on average, this is only one month, 700 direct orders, takeouts 1500, we save them $25,000 on commissions, and then we push 47 five-star Google reviews.

David Umana00:00:58

We do the refunds for you.

David Umana00:02:00

The last name.