Maurice of 1911 Smoke House Trenton and Dylan Phillips
Scorecard
Discovery
Closing
Objections
Overall
Conversation Metrics
—
Talk/Listen Ratio
Ideal: 40-60%
—
Questions Asked
Ideal: 10+
—
Longest Monologue
Ideal: <2 min
—
Filler Words
Ideal: <10
30m
Duration
AI Coaching Summary
Justin successfully pitched Shipday's delivery management solution to Maurice from 1911 Smoke House, focusing on commission-free direct delivery, extended radius, and customer data ownership. Maurice accepted the proposal with 2 months of credits and scheduled onboarding for the next day.
Coaching Moments
Could have quantified current delivery volume and revenue impact more precisely
Proactively address Toast integration fees earlier in pitch
Used assumptive close effectively but could have tested commitment earlier
Pain Points Identified
Paying 30% commission to DoorDash and Uber Eats on delivery orders
“they hate paying 30% commissions to Uber Eats and DoorDash, especially with barbecue margins”
Limited 5-mile delivery radius constraining business growth
“you guys just have five”
No customer data or communication ability for delivery orders
“right now you can't do shit for customer service when it comes to delivery because you can't talk to them”
Toast's excessive fees for integrations and services
“Because they nickel and dime us with everything... every time you sneeze, they want you to write them a check”
Objections Handled
Monthly vs contract pricing concern
Additional Toast fees concern
How to migrate customers from DoorDash to direct ordering
Sentiment Trajectory
Transcript
Got you.
I can hear you now.
All right.
How's it going, man?
It's going all right.
Yourself?
Pretty good.
Living the dream.
It's Monday, you know.
All right, brother.